Author: Rick Haws

THE TURNING POINT FOR DIGITAL WORKFLOW

Posted on by Rick Haws

Well ahead of March 2020, we at SaleFish have proudly offered innovative digital workflow solutions for brokers and agents to simplify the selling process. When a state of emergency was first ordered last year, many businesses immediately were forced to re-evaluate how they would manage operations to support safe physical distancing. For real estate professionals, that meant presentation centres would not be enough to effectively sell units for pre-construction residential projects. For many, they turned to SaleFish as a partner that could provide the necessary technology to ignite creative selling. What came with that was a stark realization of just how powerful digital workflow could be.

Now over one year later, remote selling has become commonplace. Brokers and agents are setting up one-on-one virtual appointments to take potential buyers through their options with necessary digital paperwork accessible with the click of a button, and are processing transactions in under five minutes. While maintaining that touch of personalization that comes with in-person meetings, the agent is processing sale after sale with our technology carrying them with the current. Notably, this saves builders hundreds of thousands of dollars on costs for sales centres and couriers, not to mention the excessive wasteful paper that can easily exist solely online. They also cut down on travel time for purchasers and signing authorities, and often reduce extra administrative labour. Further to these savings, agents are closing deals in record time because they can start the 10-day cooling-off period immediately for condominiums with digital documents, converting sales one to two weeks faster!

Crescendo Real Estate Solutions Inc., based in Vaughan, Ontario,  is a boutique brokerage setting an example for adopting digital workflow. As a consultant for builders across the province, they immediately set up shop virtually using SaleFish when the pandemic started, and have been processing sales online for various residential projects ever since. Leveraging Zoom and screen share functions to show digital documents, they’ve established new processes that put prospective buyers at ease while turning over sales at unheard-of speeds. In one day, they were able to book 95 virtual appointments and sell 30 homes. They also estimate that about 95% of buyers today are very comfortable using Zoom or other video services before signing digital documents. Keep in mind, the buyer can practically be anywhere, so Crescendo is seeing traffic from purchasers across the country. 

This is just the beginning. Sales centres will always have a place within the real estate industry, but not the only place, and as we’ve established, there are exceptionally profitable alternatives through digital workflow. This is where builders and agents of tomorrow will be turning and SaleFish will always be there with a helping hand.

To learn more about our digital workflow offerings, click here.

Fred Nicolucci

Manager, Project Implementation, SaleFish

FredN@salefishsoftware.com

THE DIGITAL TRANSFORMATION OF REAL ESTATE IN 2021

Posted on by Rick Haws

Earlier this year, we at SaleFish had the pleasure of hosting a webinar with top real estate industry experts, Pamela Ventresca (COO at PACE Developments and owner of P2 Realty Brokerage), Justin Bossio (Senior Sales Manager at Minto Communities), and Ben Myers (President of Bullpen Research & Consulting Inc. and Co-Host of the Toronto Under Construction Podcast) where we discussed pivotal changes within real estate since the onset of the pandemic in 2020. We also collectively considered the year ahead and how the evolving digital transformation of the industry would prevail. We agreed that there has been significant adoption of various digital technology and that early adopters continue to expand their virtual footprint. We’ve also seen major shifts in communication strategies to accommodate the needs of buyers, meanwhile recognizing the heightened importance of cybersecurity as the industry continues to navigate the online world. 

A key takeaway was that the digital transformation of real estate is not new, but the pandemic has significantly accelerated this process. We’re seeing an unprecedented rate of adoption for PropTech like digital sales software enabling builders and agents to sell remotely in real-time with cloud-based technology. Through necessity, they are reshaping and rethinking the way they transact business, which will prove to have significant long-term rewards.

What is particularly interesting about this catalyst for change is that beyond the increased demand for digital real estate sales software, early adopters of this technology are expanding their software footprint to create new efficiencies for their operations and shifting gears on how they communicate with prospective buyers. As we are navigating digitally, there has also been an increased need for flexibility in the back-end operation features such as pricing, floor plans and promotional amendments and the increased demand for sales software such as SaleFish to accommodate those features.  

Presentation centres can no longer be the only point of interaction with purchasers – builders and agents are quickly learning that there are various avenues for educating prospective buyers. Paper brochures have pivoted to digital portals to give full access and visibility to sales assets – by a simple click of a button, agents and developers are now able to showcase projects and the surrounding communities all virtually. Our SaleFish team recently powered sales for Cachet Homes’ ParQ project, a community of townhomes in Brantford, and they sold out of all 150 units in four days using this technology without a sales centre.

The industry has also recognized the importance of providing prospective buyers with early access to information. Traditionally, information such as sales pricing and floor plans were withheld until the sales launch, but now, it is a common practice to share assets ahead of time to ensure buyers are fully educated when looking to make a decision. Not only does this increase overall efficiency, but also allows for increased transparency – these are major shifts from the conventional pen-and-paper ways and, needless to say, this has rapidly improved profitability. 

Selling real estate online also means communicating sensitive information on the web, so cybersecurity has become an important industry conversation over the past year. I recently spoke at the Buzz Conference in March about this topic and we conducted a survey with over 100 industry players. What’s especially interesting is that although cybersecurity is a top priority for the majority of these professionals, less than seven percent felt very prepared for possible cyber threats. We’re expecting an educational reform in the industry with builders and agents improving their knowledge for how they should treat data and manage devices that are at risk of being compromised. As the first and only software to be certified by Cyber Essentials Canada, our SaleFish team continues to be a leader in this important conversation, and we’re excited to see more discussion on the topic. 

One of the most significant changes we’re seeing in the industry today is not that of hardware or software, but that of mindset and attitude. Customer behaviours and preferences are changing and those who have long been reluctant to buy into the digital transformation are now firmly on board. Prospective buyers are more comfortable than ever before interacting with developers and/or agents online and signing agreements digitally. During a recent launch, 75% of the buyers chose to have online appointments.

Above all, a key takeaway is that the digitalization of real estate is here to stay. The last year has taught us that change allows for innovative approaches to business and helps us expand our capabilities by putting customer experiences and expectations at the heart of everything we do. Moving forward, technology will be embedded in all aspects of real estate. The streamlined sales process will be an ongoing asset to the industry, and the proficiencies of selling virtually will continue to be vital for reaching remote buyers.

Missed our webinar? The full recording is available here.

Rick Haws is President & Co-Founder of SaleFish, a cloud-based sales solution provider in the real estate industry. SaleFish’s proven platform improves real estate sales efficiency by 75% and has completed more than 150,000 transactions valued at over $55 billion USD in the last 15 years. With its head office based in Toronto, SaleFish is also the only company in the real estate industry to be certified by Cyber Essentials Canada. SaleFish is scaling up on a global level, recently expanding into Australia, Turkey and the Middle East. Around the world, they are enabling real estate professionals to transact digital documents with e-signatures, ID scanning and identity verification to complete a sales agreement in as little as four minutes, while also allowing buyers to purchase from the comfort of their own home.

To learn more, contact info@salefishsoftware.com

How SaleFish’s Robust Integration Capabilities are Changing the Real Estate Game

Posted on by Rick Haws

The most powerful sales tool is one that can do far more than sales; one that can market for you, visualize the product with perfect clarity, and make completing a transaction a breeze for everyone involved. Through SaleFish’s expansive integration capabilities with top industry partners, the company is blazing a new path of open, integrated, solutions that elevate the pre-construction real estate sales and marketing experience.

With evolving services, SaleFish offers innovative integrations with flexibility. The cloud-based sales software solution can integrate with any developer or sales teams’ preferred ERP, 3D rendering & marketing partner, accounting platform, CRM, and even their own website, ensuring a smooth process on both the front and back-end.

Considering every opportunity for accuracy and efficiency, SaleFish has also begun exploring never-before-seen integrations in pre-construction sales. For example, the company has partnered with LawyerDoneDeal (LDD), which provides web-based productivity tools to legal service providers, simplifying legal filings for property purchases. Once the LDD integration is complete, SaleFish will digitize all legal documents to live in one system with improved productivity, distributing copies to all pertinent parties during the process and upon completion. As a real game-changer, the software will also completely automate tracking deposits. Without this technology, it would often take legal offices days – or even weeks – to manually track deposits coming in and out on spreadsheets. Not only was this excessively time-consuming, but it was less accurate and there was more opportunity for human error. SaleFish is the first sales software to streamline the process for legal offices saving both them and the builder considerable amounts of time and money.

Another one of SaleFish’s most valued integration capabilities includes 3D rendering partners, which brings a pre-construction project alive on screen in front of a potential buyer’s eyes – whether remote or in-person. SaleFish has integrated with 3D Cityscapes on a current project called The Moderne by Spallacci Homes and Valery Homes (yet to be launched). Through the partnership, 3D CityScapes has taken its immersive, interactive platform and directly integrated SaleFish’s seamless, secure transaction workflow. Potential buyers will be able to virtually walk through suites and amenities to truly get a sense of what it would be like to live there, even though the project has not started construction. The process of exploring, shopping, and buying becomes completely frictionless.

Sales teams have also found it extremely effective to integrate SaleFish directly into a project’s website portals and digital brochures. In 2020, SaleFish partnered with COOLAID Studios, a marketing company also owned by The Plus Group, to build a digital experience for Cachet Group’s ParQ project in Brantford. This took potential buyers on an experiential journey as they scrolled through the story of the project on the ParQ website, seamlessly showcasing top project features. As an important touch-point, SaleFish added clickable site plans to browse specific townhomes in more detail. Simultaneously, Cachet also used SaleFish to power an entire online sales platform so agents could process transactions remotely. The project sold out in only four days!

With a collaborative spirit and the offering of streamlined services, SaleFish can guarantee an elevated user experience for both the seller and purchaser. The combined technology molds into a consistent look and feel within the SaleFish platform for an intuitive journey. Developers and agents can rest easy knowing they are ​​using the best vendors to create optimal buying experiences – sales will not only be coming in faster than ever before but can also be processed quickly, more accurately, and more securely than ever before.

Thanks for reading! Make sure to follow SaleFish Software on Instagram, Facebook and LinkedIn for more news and updates.

What is Multi Factor Authentication and Why Do I Need It?

Posted on by Rick Haws

What the MFA!?

Passwords are an essential part of staying cyber secure. But they’re not infallible.  Cyber criminals can use various methods to guess, steal, and compromise your passwords.  But Multi-Factor Authentication (MFA) can help. You can use Multi-Factor Authentication to make it more difficult for cyber criminals to access your devices and accounts. Nowadays, most companies like financial institutions, Google, and the government offer multi‑factor authentication features on their products. SaleFish does as well.

Multi-Factor Authentication means that you need more than one authentication factor to log in to a device or an account. For example, to unlock your phone, you need to enter a passcode and scan your fingerprint. SaleFish offers verification code to be sent by text or email so that you can add a layer of security to your devices and online accounts. With this feature enabled, you need to provide multiple pieces of authenticating information to access a device or an account. If cyber criminals gain access to one piece of information (e.g. your password), they still need to provide additional pieces of information to successfully gain access to your accounts.

Multi-Factor Authentication is a way for SaleFish to say, “OK, you have one piece of information that identifies you as the account owner. But can you provide two pieces of information? Three? Four?”  Multi-Factor Authentication is an important cyber security measure because it provides an added layer of security for devices, accounts, and information.

 How Multi-Factor Authentication Works:

The most common form of Multi-Factor Authentication is pairing your login credentials, meaning your username and password, with another authentication factor. In many cases, this is 2-step verification – something like a text message sent to your phone or an email sent to your inbox with a unique verification code which is better than a password alone. Access your documents, sign them remotely, run reports and manage sales with full confidence knowing your data is in a secure environment using SaleFish’s Multi-Factor Authentication system.

Multi-Factor Authentication is a key component of keeping yourself cyber secure. So don’t wait! Use multi-factor authentication on all of your projects today. Click here to see a short video from Cyber Safe Canada to learn more.

SaleFish Commences Sales for its Third Australian Project

Posted on by Rick Haws

Imperial Square – Located in Australia’s Gold Coast

SaleFish technology allows real estate transactions to be processed anywhere, any time. SaleFish Australia, is partnering with one of the leading property developers in Australia, Azzura Investment. We are enabling them to manage the sales of the new mega project, Imperial Square, located in the heart of the Gold Coast. Imperial Square will be the city’s tallest building in the southern hemisphere and is set to revolutionize Southport CBD.

Built over three stages, Imperial Square will be a mixed-use residential and commercial space, consisting of three complexes with the tallest building in the southern hemisphere at a staggering 108-floors. The first building “The Regal Tower” with 18 storeys in a five-star Radisson hotel, is almost sold out. This project will be a grand precinct that will forever transform and elevate the bustling suburb of Southport. 

“We are leading the Australian marketplace to the next level, especially in capturing the remunerative tourism market, with this innovative new project,” says Roberto Badalotti, CEO of Azzura Investment. “We are immensely thankful to have SaleFish’s support with sales through their incredibly simplified, seamless, and efficient platform.”

One of the most important lessons over the last year and a half is that sales centres and face-to-face selling cannot be the only way to reach potential buyers. The real estate industry, like many others, recognized the importance of digital tools like SaleFish, and these tools will continue to be vital in reaching remote buyers and facilitating global sales. With the Imperial Square project attracting buyers from all over the world, this partnership is a true testament to SaleFish’s capabilities abroad.

In the process of making this partnership happen, SaleFish took a deliberate step to partner with Dentons, the largest real estate law firm in the world. This partnership has allowed us to complete due diligence and validate international transaction capabilities, ensuring we continue to meet or exceed all regional and global, privacy and security requirements. Furthermore, security experts in Australia have recognized SaleFish’s advanced security features as far ahead of other companies in the local market. 

As part of sales for Imperial Square, SaleFish has also partnered with a local 3D visual integration company. HomeLander allows potential buyers to digitally cruise around the project, giving purchasers a picture-perfect visualization experience using 3D interactivity, on desktop & all smart devices, for a unique VR experience. Directly connected with the SaleFish platform to transact, this provides a one-of-a-kind solution for off the plan sales, improving time to sale by 75%. In today’s industry, all assets can be shared via digital means in 1:1 appointments, remote from anywhere in the world. This is just one example of how SaleFish’s integrations make the entire sales management process a complete and easy journey. 

Imperial Square is the third developer engagement for SaleFish in the Australian market. This marks a stepping-stone for the company as it continues to scale-up in international markets around the world.

SaleFish Celebrates Launch of Inaugural Project in Istanbul

Posted on by Rick Haws

(From Left to Right: Rob Nicolucci, Partner and Co Founder, SaleFish; Murat Kalsin, Chairman, SaleFish Turkey; Mark Kuess, Partner/Head International Business Development, SaleFish)

Following the announcement in 2020 to partner with GMK Group and open offices in Turkey, SaleFish Software is primed to grow rapidly across Istanbul. With incredible support from the Consulate General of Canada in Istanbul and Dentons, SaleFish is launching their first project with Fuzul Group, applying its innovative suite of solutions and leading PropTech software to one of the most exciting, active and dynamic real estate markets in the world. 

With a commanding presence in the construction, finance, and capital markets of the Turkish real estate market, Fuzul Group’s partnership with SaleFish, presents a strong opportunity for SaleFish to fuel growth within Turkey, the Middle East and the Gulf region. Nevita, a subsidiary of Fuzul Group on sales and marketing of real estate projects, will utilize SaleFish’s customizable, seamless and secure software to transact sales for the Basaksehir Avrasya project, owned by Emlak Konut REIT and developed by Fuzul Group. This is part of a new and upcoming district – a campus of hospitals surrounded by twenty 20-storey condos. This initiative will develop new communities, build hundreds of new homes and contribute to the district’s overall growth. 

SaleFish celebrated the launch of the new project on October 7th through a joint press conference in Istanbul with about 100 local developers from across the Middle East in attendance. Welcome remarks were made by key partners, including Murat Kalsin, Chairman of SaleFish Turkey and GMK Group, Brahim Achtoutal, Consul General of Canada in Istanbul, Ömer Faruk Akbal, Chairman of Nevita, and Rob Nicolucci, Co-Founder of SaleFish. 

“This is an exciting time for SaleFish. We are so grateful to our partners for their support and are fully committed to listening and learning in order to best serve our partners’ needs in this marketplace,” said Nicolucci. 

“There is great opportunity in Turkey for growth in residential real estate and I am pleased to represent SaleFish in this region,” added Kalsin. 

“The potential that Turkey offers for Canadian businesses is tremendous. We only need to make sure we find the right partners, and I think with SaleFish we have achieved that,” said Achtoutal. “This is a perfect example of the success we can achieve in a market like Turkey.”

“From the moment we first met with the SaleFish Turkey team and tested the software, it was clear that this was the right partnership both in terms of strengthening the Turkish real estate sector and contributing to our growth in both domestic and international markets,” said Akbal. 

SaleFish is continuing to increase its international footprint. In 2020, the company also opened offices in Australia. As an industry leader, its robust software is revolutionizing real estate transaction efficiency and constantly generating new revenue opportunities for markets around the world.


(From Left to Right: Cigdem Donmez, Trade Commissioner at Consulate General of Canada in Istanbul; Rob Nicolucci, Partner and Co Founder, SaleFish; Murat Kalsin, Chairman, SaleFish Turkey; Brahim Achtoutal, Consul General of Canada in Istanbul, Turkey; Mark Kuess, Partner/Head International Business Development, SaleFish; Naomi Gilker, Vice Consul and Trade Commissioner at Consulate General of Canada in Istanbul; Ismail Ozcan, Managing Director, SaleFish Turkey)

Are presentation centres worried about the latest COVID-19 restrictions? Not really, it seems

Posted on by Rick Haws

A little over a week ago, COVID-19 restrictions returned to Ontario in response to record-high cases of the virus, sending the province into a modified Step Two of the Roadmap to Reopen. In addition to restricting social gathering limits to five people indoors, the latest round of measures also closed indoor meeting and event spaces.

For developers launching new construction projects this quarter, Ontario’s newly-imposed restrictions throw a wrench in any plans to keep presentation centres running as normal. But two years and five waves into this pandemic, are brick-and-mortar presentation centres surprised by the latest changes and the return to digital alternatives?

“Every launch that is happening, there is a component of digital tools and a digital way of selling and presenting. It’s a must-have now,” said Tim Ng, principal of ADHOC STUDIO, a digital product service for urban developments.

“For example, some of the launches that I’m seeing in Q1 this year — whether the lockdown was announced last week or whether there wasn’t a lockdown — it wouldn’t really change up the strategy too much since they already had, in their back pocket, [for] part of their marketing mix or sales strategy, they’re already using, for example, our platform to launch,” he told Livabl.

Developers have pivoted to technology alternatives

Ng explains that when the first wave of COVID-19 hit back in March 2020, people were unsure of what to do at first. Adoption of ADHOC’s Blackline app, a web-based sales and marketing platform that allows sales teams to remotely present and transact real estate, surged. Fast forward two years, and developers have taken advantage of digital and cloud-based tools that cover tasks which would have normally occurred in a sales centre, said Ng.

For the latest phase of restrictions implemented this month, some developers closed the doors to their sales centres for the foreseeable future.

Brian Brown, principal of Lifetime Developments, told Livabl in a statement that the company has changed course as a result of the most recent round of COVID-19 guidelines. In early January, the developer launched sales for its XO2 Condos project in Toronto’s West Queen West neighbourhood with Pinedale Properties, Ltd. With a freshly-renovated sales office ready to open its doors, Lifetime Developments closed the centre with the exception of private appointments for small groups. The launch was scheduled over Zoom.

“Of course, this is not exactly how we had hoped to showcase this project including our finishes and our Freemotion Fitness partnership,” he said. “Fortunately, our industry has really adapted over the last year and everyone has really embraced social media, Zoom meetings and digital signings. It’s not ideal and I do miss the face-to-face interaction with our clients and their agents.”

Although the newest restrictions have “taken some of the excitement away,” Brown said that this does not concern him — 2022 will be a busy year regardless of whether business is conducted remotely or in person.

“Our industry has shown resiliency and tremendous adaptability. It was not easy at first and new policy and even legal processes had to be put in place to make sure everything was being managed appropriately,” he said. “From a sales and marketing standpoint, we have all found new ways to follow social distancing rules while still remaining present and effective.”

Some crave in-person meetings again, some don’t

Sales centres aren’t immune to the debate over whether working remotely versus working in an office is better.

Rick Haws, president and co-founder of SaleFish — a global software solutions firm for residential real estate developers and builders — agrees that companies had already adapted their strategies ahead of the latest round of restrictions. Consumers have also adjusted to the new way of buying pre-construction homes, with the majority of purchasers now preferring digital options to the sales centre, even when presentation offices are open.

After restrictions were lifted the first time around, 75 per cent of purchasers opted for online appointments versus in-person options when given the choice, according to SaleFish. Prior to the pandemic, Haws explains that lineups outside of sales offices were huge. With the use of technology, purchasers now have a better opportunity to buy a unit without leaving the comfort and safety of home.

Photo: Adam / Adobe Stock

“[I] think even moving forward, once we get back to being able to have people in sales offices more regularly, now that the tools are in place and that people are so used to using them, I think it’s going to be something that is going to be used more regularly just as usual, as opposed to it being as a necessity, because it’s convenient for people,” said Haws.

On the flip side, Haws anticipates that once sales teams have the opportunity to go back to one-on-one meetings again, they will gravitate towards this option as they are most comfortable with this scenario. However, Haws says that the customer will ultimately determine what the interaction between sales and consumers will be, whether that’s a one-on-one experience or a hybrid of in-person and virtual meetings.

“Salespeople are going to want to build those relationships with those people. Real estate is not a commodity. It’s not like you just go out and buy it and you’re done with it. Purchasing real estate is an experience. It’s a transaction that takes up to two years sometimes,” said Haws.

“And so building that relationship between the salesperson and the purchaser is important because that’s not something that just comes and goes,” he added.

Smaller, temporary spaces potentially the future of sales centres

With sales software and virtual meetings the norm for new construction projects now, it calls into question the future of sales centres.

While developers may still prefer to use and create a physical space to meet clients in person, these environments have been scaled down compared to pre-pandemic, million-dollar presentation centres. Ng notes that some developers have been opting for smaller, pop-up-style sales offices, like the one CentreCourt ran inside Yorkdale Mall for WestLine Condos. Before COVID-19, developers would use the full completion of their sales office to initiate a project launch, said Ng, but this process is also changing.

“Developers are being less reliant on having a physical sales office to sell or to launch,” said Ng. “When we’re ready to go to launch, whether we have a sales office built or it’s finished, we can still sell and get to a fair amount of sales before we open the sales office.”

Ng explains once presentation centres are open again, a handful of purchasers in the later phases of the sales cycle will want to visit the office, perhaps as a final signing destination for contracts or to view unit finishes. However, in the discovery and inquiry stages of researching a new project, digital tools will continue to have an important role to play.

“Collectively we can all agree it’s hard to recreate those tangible moments of face-to-face interaction virtually, like being able to go into a sales centre to see, touch and feel everything,” said Brown. “At the end of the day though, I look forward to shaking people’s hands once again and the odd hug here and there too.”

Source: https://www.livabl.com/2022/01/presentation-centres-covid-19.html

ParQ Towns by Cachet Homes

Posted on by Rick Haws

Since 1981, the Cachet Group (Cachet) has earned an enviable reputation as the developer and builder of master-planned communities across southern Ontario. In early 2020, the company initiated a plan to launch ParQ, its first community of townhomes in Brantford, a city recognized as a hub in Canada for post-secondary schools. It was an ambitious project. Cachet hoped to build a modern, self-sustained community of 150 homes in an area that is under rapid growth and renewal. Even so, the company was confident that with the right design plan, marketing strategy, and sales technology, it would appeal to target investors and end-users. With the support of three Plus Group companies at the forefront of real estate innovation – RN Design, Coolaid Studios, and SaleFish Software – Cachet was able to open the gateway for this promising neighbourhood during its launch in October 2020. 

In ParQ’s early stages, Cachet leaned on its partner of over 25 years, RN Design, to begin putting visuals behind this distinct vision, while considering cost-effective materials in the process. RN Design successfully created the development’s floorplans, 2-D renderings, and elevation designs. These had a modern feel to attract a younger end-user, whether investing in a new home for post-secondary living or to raise a family. With the elegant simplicity of large windows and over-sized details, the end result was a marriage between contemporary and traditional design.  
 
From there, RN Design worked closely with Coolaid Studios, supplying these designs for effective marketing materials and 3-D renderings, which in turn fueled Cachet’s brokerage (Spectrum Realty)’s sales strategy. Planning for a launch during the height of a pandemic, the marketing agency knew they needed a creative idea to communicate with prospective purchasers. With this in mind, they built a digital brochure that would take potential buyers on an experiential journey as they scrolled through. Seamlessly bringing users from local attractions to ParQ features, amenities, interiors/finishes and townhome options, the digital brochure evoked an immediate sense of connection so users could envision their future in this new community. 

One key to piece this all together was SaleFish Software. As a global leader in real estate sales software, we prepared clickable site plans embedded into the brochure, allowing users to browse specific townhomes in more detail. Separately, SaleFish Software also powered an entire online sales platform prepared by Coolaid so come purchase time, broker agents could process transactions online with ease, security, and the utmost efficiency. The cloud-based solution allowed multiple agents to sell simultaneously and see in real time what sales were in que to speed up the process. SaleFish’s technology made this virtual launch possible. 

“Our Priority Preview Phase Release sellout was made simple, fast and precise with SaleFish Software,” says Stephanie Draga, Marketing Manager at Cachet Homes. “From live siting, architectural control, inventory management and pricing adjustments, SaleFish makes the admin process effortless. Generating our agreement in seconds makes it a seamless process from sale to signing. A must-have for any project.” 

Rob Nicolucci, CEO of Plus Group and President of RN Design, explains, “The pre-existing relationship between RN Design, Coolaid Studios, and SaleFish Software as companies under the same roof allowed for fluid communication behind-the-scenes without having to involve the client at every step. It gave Cachet confidence in our teams to seamlessly work together, but more importantly, it allowed for incredibly strong productivity.” 

 
The end result? One of the most successful launches in Cachet’s history and all without a sales centre! While navigating a global pandemic, the collaborative efforts of three Plus Group companies and Spectrum Realty allowed Cachet to sell out of all 150 ParQ townhomes in only four days. What’s more, Cachet surpassed its own expectations by selling 40% of units directly to end-users. It’s truly telling of what teamwork can accomplish when combining an industry’s most innovative resources. 

SaleFish 2 Launches As One Of The World’s Most Powerful Real Estate Sales Solutions

Posted on by Rick Haws

Building on SaleFish Software’s proven success with more than 1.5 million users completing 200,000+ transactions valued at over $100 billion USD in the last 15 years, the industry leader has released SaleFish 2, its latest innovation as a culmination of upgrades to streamline the real estate buying process like never before. The new release will feature the most up-to-date web standards and introduces a new, fluid design system named “Sail.” Simultaneously, SaleFish 2 will maintain competitive differentiators such as seamless integrations, smooth processes that make sales 75% more efficient, and he highest standards for cybersecurity, making this one of the world’s most powerful cloud-based real estate sales solutions.