SaleFish Software is excited to announce that it has opened for business in Australia. After over 15 years of serving clients and buyers all over the world in the global real estate market, SaleFish has opened offices in Australia to bring its innovative real estate software solutions to the Southern Hemisphere.

Thanks to a new partnership with Australian real estate veteran Tony Tadros, Managing Director for SaleFish Australia, SaleFish is now able to provide world-class levels of confidence and convenience to local buyers, builders, developers, and sales teams. SaleFish’s establishment in Australia starts in Melbourne, and the company plans to soon expand to Sydney, Brisbane, Perth, and South Australia.

A perfect fit for the Australia market

“We connected with Tony over a year ago and it was obvious right away that he had the same passion as we did for revolutionizing the real estate industry,” said Rick Haws, President of SaleFish. “The way the industry works in Australia is quite different, but the fundamental needs are the same. Real time pricing and availability, the ability to transact an E2E sale of a lot and home, accuracy and security are as valuable in Australia as they are here. We’re excited to bring our real estate digital sales platform to the Australian market and we have a great partner to do it with.”

The Australia real estate industry is embracing digital selling tools, which present significant benefits for all (both buyers and sellers). As Rick noted, the residential real estate industry in Australia is significantly different than in Canada. In Australia, developers have lots to sell and builders have homes to sell. It’s the purchaser who sources out and assembles the two transactions. SaleFish will be able to bring lot and model availability together to the significant benefit of all parties involved, and to transact both parts of the process simultaneously. 

Digital selling is the way of the future. Australia acknowledges this and is on board. Melbourne in particular is a well-connected and tech-savvy city (did you know that the city has free public Wi-Fi available outdoors?).

The Australia real estate market is strong and resilient, which is another reason that it’s a great place for SaleFish to set up shop. There’s currently strong buyer demand and an increase in new listings. What’s more, there are currently new government grants that support homeowners to make new home purchases.

SaleFish’s headquarters are in Melbourne, which is the largest city in the state of Victoria and the second largest city in all of Australia. Melbourne has a population of 5 million people and has the highest number of real estate sales in the country. It’s also ranked as one of the fastest-growing cities and is also widely regarded as one of the most liveable cities in the world. Because of this growth, there’s a need for 2 million dwellings in New South Wales and Victoria alone over the next 20 years, which means that landowners and builders will need a far more efficient and advanced platform to conduct their real estate transactions. In short, Melbourne is the perfect place for SaleFish to begin its operations in Australia.

Stay tuned to hear more about SaleFish’s exciting debut in Australia, and make sure to follow SaleFish Software on Instagram, Facebook and LinkedIn for more news and updates.

Since 1981, the Cachet Group (Cachet) has earned an enviable reputation as the developer and builder of master-planned communities across southern Ontario. In early 2020, the company initiated a plan to launch ParQ, its first community of townhomes in Brantford, a city recognized as a hub in Canada for post-secondary schools. It was an ambitious project. Cachet hoped to build a modern, self-sustained community of 150 homes in an area that is under rapid growth and renewal. Even so, the company was confident that with the right design plan, marketing strategy, and sales technology, it would appeal to target investors and end-users. With the support of three Plus Group companies at the forefront of real estate innovation – RN Design, Coolaid Studios, and SaleFish Software – Cachet was able to open the gateway for this promising neighbourhood during its launch in October 2020. 

In ParQ’s early stages, Cachet leaned on its partner of over 25 years, RN Design, to begin putting visuals behind this distinct vision, while considering cost-effective materials in the process. RN Design successfully created the development’s floorplans, 2-D renderings, and elevation designs. These had a modern feel to attract a younger end-user, whether investing in a new home for post-secondary living or to raise a family. With the elegant simplicity of large windows and over-sized details, the end result was a marriage between contemporary and traditional design.  
 
From there, RN Design worked closely with Coolaid Studios, supplying these designs for effective marketing materials and 3-D renderings, which in turn fueled Cachet’s brokerage (Spectrum Realty)’s sales strategy. Planning for a launch during the height of a pandemic, the marketing agency knew they needed a creative idea to communicate with prospective purchasers. With this in mind, they built a digital brochure that would take potential buyers on an experiential journey as they scrolled through. Seamlessly bringing users from local attractions to ParQ features, amenities, interiors/finishes and townhome options, the digital brochure evoked an immediate sense of connection so users could envision their future in this new community. 

One key to piece this all together was SaleFish Software. As a global leader in real estate sales software, we prepared clickable site plans embedded into the brochure, allowing users to browse specific townhomes in more detail. Separately, SaleFish Software also powered an entire online sales platform prepared by Coolaid so come purchase time, broker agents could process transactions online with ease, security, and the utmost efficiency. The cloud-based solution allowed multiple agents to sell simultaneously and see in real time what sales were in que to speed up the process. SaleFish’s technology made this virtual launch possible. 

“Our Priority Preview Phase Release sellout was made simple, fast and precise with SaleFish Software,” says Stephanie Draga, Marketing Manager at Cachet Homes. “From live siting, architectural control, inventory management and pricing adjustments, SaleFish makes the admin process effortless. Generating our agreement in seconds makes it a seamless process from sale to signing. A must-have for any project.” 

Rob Nicolucci, CEO of Plus Group and President of RN Design, explains, “The pre-existing relationship between RN Design, Coolaid Studios, and SaleFish Software as companies under the same roof allowed for fluid communication behind-the-scenes without having to involve the client at every step. It gave Cachet confidence in our teams to seamlessly work together, but more importantly, it allowed for incredibly strong productivity.” 

 
The end result? One of the most successful launches in Cachet’s history and all without a sales centre! While navigating a global pandemic, the collaborative efforts of three Plus Group companies and Spectrum Realty allowed Cachet to sell out of all 150 ParQ townhomes in only four days. What’s more, Cachet surpassed its own expectations by selling 40% of units directly to end-users. It’s truly telling of what teamwork can accomplish when combining an industry’s most innovative resources. 

To learn more about SaleFish Software, RN Design, Coolaid Studios, Spectrum Realty, and Cachet, follow these organizations on social media: 
– @SaleFishInc 

– @RN_Design_Ltd 

– @CoolaidStudios 

– @Spectrum_Realty 

– @CachetHomes 

Imperial Square – Located in Australia’s Gold Coast

SaleFish technology allows real estate transactions to be processed anywhere, any time. SaleFish Australia, is partnering with one of the leading property developers in Australia, Azzura Investment. We are enabling them to manage the sales of the new mega project, Imperial Square, located in the heart of the Gold Coast. Imperial Square will be the city’s tallest building in the southern hemisphere and is set to revolutionize Southport CBD.

Built over three stages, Imperial Square will be a mixed-use residential and commercial space, consisting of three complexes with the tallest building in the southern hemisphere at a staggering 108-floors. The first building “The Regal Tower” with 18 storeys in a five-star Radisson hotel, is almost sold out. This project will be a grand precinct that will forever transform and elevate the bustling suburb of Southport. 

“We are leading the Australian marketplace to the next level, especially in capturing the remunerative tourism market, with this innovative new project,” says Roberto Badalotti, CEO of Azzura Investment. “We are immensely thankful to have SaleFish’s support with sales through their incredibly simplified, seamless, and efficient platform.”

One of the most important lessons over the last year and a half is that sales centres and face-to-face selling cannot be the only way to reach potential buyers. The real estate industry, like many others, recognized the importance of digital tools like SaleFish, and these tools will continue to be vital in reaching remote buyers and facilitating global sales. With the Imperial Square project attracting buyers from all over the world, this partnership is a true testament to SaleFish’s capabilities abroad.

In the process of making this partnership happen, SaleFish took a deliberate step to partner with Dentons, the largest real estate law firm in the world. This partnership has allowed us to complete due diligence and validate international transaction capabilities, ensuring we continue to meet or exceed all regional and global, privacy and security requirements. Furthermore, security experts in Australia have recognized SaleFish’s advanced security features as far ahead of other companies in the local market. 

As part of sales for Imperial Square, SaleFish has also partnered with a local 3D visual integration company. HomeLander allows potential buyers to digitally cruise around the project, giving purchasers a picture-perfect visualization experience using 3D interactivity, on desktop & all smart devices, for a unique VR experience. Directly connected with the SaleFish platform to transact, this provides a one-of-a-kind solution for off the plan sales, improving time to sale by 75%. In today’s industry, all assets can be shared via digital means in 1:1 appointments, remote from anywhere in the world. This is just one example of how SaleFish’s integrations make the entire sales management process a complete and easy journey. 

Imperial Square is the third developer engagement for SaleFish in the Australian market. This marks a stepping-stone for the company as it continues to scale-up in international markets around the world.

(From Left to Right: Rob Nicolucci, Partner and Co Founder, SaleFish; Murat Kalsin, Chairman, SaleFish Turkey; Mark Kuess, Partner/Head International Business Development, SaleFish)

Following the announcement in 2020 to partner with GMK Group and open offices in Turkey, SaleFish Software is primed to grow rapidly across Istanbul. With incredible support from the Consulate General of Canada in Istanbul and Dentons, SaleFish is launching their first project with Fuzul Group, applying its innovative suite of solutions and leading PropTech software to one of the most exciting, active and dynamic real estate markets in the world. 

With a commanding presence in the construction, finance, and capital markets of the Turkish real estate market, Fuzul Group’s partnership with SaleFish, presents a strong opportunity for SaleFish to fuel growth within Turkey, the Middle East and the Gulf region. Nevita, a subsidiary of Fuzul Group on sales and marketing of real estate projects, will utilize SaleFish’s customizable, seamless and secure software to transact sales for the Basaksehir Avrasya project, owned by Emlak Konut REIT and developed by Fuzul Group. This is part of a new and upcoming district – a campus of hospitals surrounded by twenty 20-storey condos. This initiative will develop new communities, build hundreds of new homes and contribute to the district’s overall growth. 

SaleFish celebrated the launch of the new project on October 7th through a joint press conference in Istanbul with about 100 local developers from across the Middle East in attendance. Welcome remarks were made by key partners, including Murat Kalsin, Chairman of SaleFish Turkey and GMK Group, Brahim Achtoutal, Consul General of Canada in Istanbul, Ömer Faruk Akbal, Chairman of Nevita, and Rob Nicolucci, Co-Founder of SaleFish. 

“This is an exciting time for SaleFish. We are so grateful to our partners for their support and are fully committed to listening and learning in order to best serve our partners’ needs in this marketplace,” said Nicolucci. 

“There is great opportunity in Turkey for growth in residential real estate and I am pleased to represent SaleFish in this region,” added Kalsin. 

“The potential that Turkey offers for Canadian businesses is tremendous. We only need to make sure we find the right partners, and I think with SaleFish we have achieved that,” said Achtoutal. “This is a perfect example of the success we can achieve in a market like Turkey.”

“From the moment we first met with the SaleFish Turkey team and tested the software, it was clear that this was the right partnership both in terms of strengthening the Turkish real estate sector and contributing to our growth in both domestic and international markets,” said Akbal. 

SaleFish is continuing to increase its international footprint. In 2020, the company also opened offices in Australia. As an industry leader, its robust software is revolutionizing real estate transaction efficiency and constantly generating new revenue opportunities for markets around the world.

(From Left to Right: Cigdem Donmez, Trade Commissioner at Consulate General of Canada in Istanbul; Rob Nicolucci, Partner and Co Founder, SaleFish; Murat Kalsin, Chairman, SaleFish Turkey; Brahim Achtoutal, Consul General of Canada in Istanbul, Turkey; Mark Kuess, Partner/Head International Business Development, SaleFish; Naomi Gilker, Vice Consul and Trade Commissioner at Consulate General of Canada in Istanbul; Ismail Ozcan, Managing Director, SaleFish Turkey)

Since 1981, the Cachet Group (Cachet) has earned an enviable reputation as the developer and builder of master-planned communities across southern Ontario. In early 2020, the company initiated a plan to launch ParQ, its first community of townhomes in Brantford, a city recognized as a hub in Canada for post-secondary schools. It was an ambitious project. Cachet hoped to build a modern, self-sustained community of 150 homes in an area that is under rapid growth and renewal. Even so, the company was confident that with the right design plan, marketing strategy, and sales technology, it would appeal to target investors and end-users. With the support of three Plus Group companies at the forefront of real estate innovation – RN Design, Coolaid Studios, and SaleFish Software – Cachet was able to open the gateway for this promising neighbourhood during its launch in October 2020. 

In ParQ’s early stages, Cachet leaned on its partner of over 25 years, RN Design, to begin putting visuals behind this distinct vision, while considering cost-effective materials in the process. RN Design successfully created the development’s floorplans, 2-D renderings, and elevation designs. These had a modern feel to attract a younger end-user, whether investing in a new home for post-secondary living or to raise a family. With the elegant simplicity of large windows and over-sized details, the end result was a marriage between contemporary and traditional design.  
 
From there, RN Design worked closely with Coolaid Studios, supplying these designs for effective marketing materials and 3-D renderings, which in turn fueled Cachet’s brokerage (Spectrum Realty)’s sales strategy. Planning for a launch during the height of a pandemic, the marketing agency knew they needed a creative idea to communicate with prospective purchasers. With this in mind, they built a digital brochure that would take potential buyers on an experiential journey as they scrolled through. Seamlessly bringing users from local attractions to ParQ features, amenities, interiors/finishes and townhome options, the digital brochure evoked an immediate sense of connection so users could envision their future in this new community. 

One key to piece this all together was SaleFish Software. As a global leader in real estate sales software, we prepared clickable site plans embedded into the brochure, allowing users to browse specific townhomes in more detail. Separately, SaleFish Software also powered an entire online sales platform prepared by Coolaid so come purchase time, broker agents could process transactions online with ease, security, and the utmost efficiency. The cloud-based solution allowed multiple agents to sell simultaneously and see in real time what sales were in que to speed up the process. SaleFish’s technology made this virtual launch possible. 

“Our Priority Preview Phase Release sellout was made simple, fast and precise with SaleFish Software,” says Stephanie Draga, Marketing Manager at Cachet Homes. “From live siting, architectural control, inventory management and pricing adjustments, SaleFish makes the admin process effortless. Generating our agreement in seconds makes it a seamless process from sale to signing. A must-have for any project.” 

Rob Nicolucci, CEO of Plus Group and President of RN Design, explains, “The pre-existing relationship between RN Design, Coolaid Studios, and SaleFish Software as companies under the same roof allowed for fluid communication behind-the-scenes without having to involve the client at every step. It gave Cachet confidence in our teams to seamlessly work together, but more importantly, it allowed for incredibly strong productivity.” 

 
The end result? One of the most successful launches in Cachet’s history and all without a sales centre! While navigating a global pandemic, the collaborative efforts of three Plus Group companies and Spectrum Realty allowed Cachet to sell out of all 150 ParQ townhomes in only four days. What’s more, Cachet surpassed its own expectations by selling 40% of units directly to end-users. It’s truly telling of what teamwork can accomplish when combining an industry’s most innovative resources.