Innovation in real estate doesn’t happen in isolation. It’s born when bold ideas collide, when cutting-edge products are stress-tested, and when the brightest minds in the industry gather not just to network—but to disrupt.

That’s exactly what’s brewing at the upcoming Brick & Click: PropTech Convergence Summit, a powerful collaboration between BILD GTA and SaleFish, happening April 9th at The Royalton in Woodbridge. But make no mistake—this isn’t your typical real estate trade show. It’s a deep dive into the future of homebuilding and home buying, one rapid-fire presentation and immersive demo at a time.

 

Rethinking the Entire Home-Buying Experience

The real estate industry is under pressure like never before:
📉 Affordability is down.
🏗️ Regulatory bottlenecks are stalling builds.
💰 Construction costs are ballooning.

And the old ways of doing business aren’t enough to fix it. What’s needed now are game-changing technologies and bold collaborations that can remove friction from the entire process—from zoning approvals and project marketing to sales transactions and buyer experience.

 

At Brick & Click, that’s the focus: not just showcasing tools, but rethinking the entire ecosystem.

 

Where the Innovators Meet

This summit isn’t for companies content to sit on the sidelines. It’s for those leading the charge. Look no further than the exhibitor lineup to get a sense of how forward-thinking this event will be:

• Pureblink, QOO Studios, ResVR, and Gryd will show how virtualization, 3D visualization, and immersive experiences can pre-sell entire communities before the first shovel hits the ground. From photorealistic renderings to interactive virtual tours, these platforms are redefining how buyers engage with spaces—long before they exist physically.

• BuilderLynx and Builder Software Tools are reimagining how builders manage operations, with digital solutions that streamline sales, customer care, and workflow.

• SaleFish takes centre stage with their real-time inventory management platform, giving builders and sales teams complete visibility over available units, pricing, and buyer information. Their solutions streamline the entire transaction process—from reservation to contract generation to digital signatures—eliminating manual paperwork, reducing errors, and accelerating deal flow.

• My Design Studio puts customization in the buyer’s hands, offering a platform that allows purchasers to select colour palettes, finishes, and upgrade options—all while visualizing their choices in real-time. It bridges the gap between design preferences and final product, ensuring buyers can create their dream home with confidence and clarity, while keeping agreements organized and seamless for builders.

• PropPay LX leads the way in payment innovations, digitizing and securing transaction processes.

• Zonda is your go-to for predictive analytics and insights to keep you ahead of shifting market dynamics.

• Suite Engine HomeBuilder offers seamless ERP solutions purpose-built for builders looking to integrate every moving part of their business.

 

For vendors, this is the room you want to be in. Not only is the exhibitor floor buzzing with GTA’s top builders and developers—your booth becomes a springboard for collaboration, deal-making, and shaping the next evolution of PropTech.

 

Conversations That Move the Needle

The day kicks off with a rapid-fire speaker series that promises to hit hard and fast—3-5 minutes per speaker, no fluff, just real insights.

Then comes the panel discussion—where theory meets action, and the audience gets the inside track on how leading companies are actually implementing these innovations. Expect perspectives from across the industry, including:

• Ben Myers, Bullpen Consulting – pulling the strings as moderator, bringing sharp analysis to every conversation.

• Nicole Lombardi, TFN Realty – offering the sales lens, specifically how tech tools can empower brokerages and agents.

• Leor Margulies, Robins Appleby LLP – giving the legal perspective, especially critical in the era of regulatory red tape and compliance risk.

• Martin Persaud, Branthaven, and Chris Wein, Equiton – speaking from the builder’s trenches, sharing how tech adoption impacts the frontlines of construction and development.

 

Why You Can’t Afford to Miss It

For PropTech vendors, it’s simple: If you want to be at the centre of the conversation driving the Canadian real estate market forward, you need to be exhibiting at Brick & Click. This is where deals get made, integrations get planned, and partnerships are forged.

For builders, developers, and sales agents, your $20 ticket buys you a front-row seat to a summit designed to give you an edge in today’s tight market. You’ll leave with real, practical ideas on how to sell more, build smarter, and stay ahead of the regulatory, economic, and technological shifts reshaping the industry.

 

Final Thought

The GTA housing crisis won’t be solved by sticking with what’s comfortable. It’ll be solved by those willing to embrace new ideas, new products, and new ways of collaborating.

Brick & Click is where that starts. Will you be in the room?

🔗 Reserve your spot, or secure your booth today: https://www.bildgta.ca/event/brickclick-the-proptech-convergence/

For builders and developers, adapting to the shifting real estate landscape is key to maximizing pre-construction sales in 2025. With interest rate cuts on the horizon and increased buyer confidence, the market presents new opportunities—but also challenges that require strategic planning.

 

Incentives and Standing Inventory

Many builders are leveraging innovative programs to move standing inventory. Targeted incentives, flexible financing options, and technology-driven sales strategies are becoming essential in a competitive marketplace.

Joseph Bozzo, Partner at Spectrum Realty Services Inc., Brokerage, emphasizes the importance of acting strategically in today’s market:

“With interest rate cuts on the horizon and low-rise inventory remaining tight, we’re seeing increased confidence from both end-users and investors. The demand for well-located, high-quality new homes is resilient, and buyers who enter the market now are positioning themselves ahead of potential price increases in the next 12 to 18 months.”

Bozzo adds that Spectrum Realty is focused on helping buyers and builders navigate these evolving conditions with expert guidance and market insights.

 

The Role of Interest Rates in Buyer Decisions

With interest rates expected to decline, buyers are regaining confidence, and developers are positioning themselves to capitalize on this renewed demand. Offering flexible deposit structures, extended closing periods, and value-added incentives can help drive sales momentum.

Lou Grossi, Broker of Record and President at Intercity Realty, sees current market conditions as a unique opportunity for prospective homebuyers:

“Declining interest rates and significant incentives have created favorable conditions for buying new homes.”

He encourages buyers to take advantage of these conditions while they last.

 

 

Market Insights from Benjamin Tal

Benjamin Tal, Deputy Chief Economist at CIBC, forecasts a bifurcated recovery in the Greater Toronto Area’s pre-construction market. He notes: “Low-rise housing will lead the resurgence due to tight inventories and responsive demand to declining mortgage rates,” while the high-rise condo segment may face ongoing challenges due to weaker pre-construction sales and oversupply. Tal also warns: “The current low pre-sale activity in the condo market, which is at a multi-decade low, could lead to severe supply shortages by 2026 or 2027,” potentially triggering price surges in the future.

These insights align with the perspectives of industry experts like Bozzo and Grossi, who stress the importance of strategic actions in the current market. Bozzo highlights that with limited low-rise inventory, buyers who enter the market now will be well-positioned for future appreciation. Similarly, Grossi emphasizes the advantages of purchasing in today’s climate with favorable financing conditions and incentives.

 

The Future of Pre-Construction Sales

As market conditions evolve, developers who embrace technology and data-driven decision-making will have the advantage. Utilizing advanced sales software, AI-driven analytics, and virtual sales platforms can streamline transactions and attract a broader audience of buyers.

Ultimately, maximizing pre-construction sales in 2025 requires a combination of innovation, flexibility, and market awareness. Builders who proactively adapt will be best positioned for success in the evolving real estate landscape.

The Canadian real estate market is evolving rapidly in 2025, shaped by economic shifts, changing buyer behaviors, and government policies. Industry experts emphasize the importance of staying informed to navigate these changes effectively.

 

Economic Outlook and Interest Rates

Benjamin Tal, Deputy Chief Economist at CIBC, highlights that the Canadian economy is projected to grow at a rate of approximately 2.5% in 2025. Interest rates are expected to decline, with the Bank of Canada cutting rates by 50 to 75 basis points. Lower bond yields will lead to a modest easing of credit conditions, improving affordability for buyers.

 

Nicole Lombardi, Vice President of Sales at TFN Realty, sees this as a turning point for the market:
“With interest rate cuts and growing buyer confidence, we anticipate a strong uptick in sales throughout 2025. TFN has launched innovative programs to support builders in moving standing inventory, including cutting-edge solutions like SaleFish software systems.”

 

Market Trends: Low-Rise vs. High-Rise

A key trend in 2025 is the divergence between low-rise and high-rise segments:

• Low-rise homes are set to lead the recovery, driven by lower mortgage rates and limited inventory, which will fuel price growth.

• High-rise condos face challenges due to oversupply and reduced investor interest, keeping prices subdued.

Barbara Lawlor, CEO and Partner of Baker Real Estate Inc., highlights the changing landscape of demand in the GTA: “While immigration and international student numbers have moderated, there remains strong demand from end-users and investors looking to secure long-term value in the market,” Lawlor notes. She emphasizes that buyers are taking a more strategic approach, focusing on well-located developments with strong rental potential.

 

 

Supply and Future Opportunities

Despite ongoing demand, supply constraints persist due to high government taxes and development charges. This supply-demand imbalance may push prices higher in the next 12 to 18 months, presenting an opportunity for buyers to enter the market before further increases. Additionally, the elimination of GST on new rental apartment developments provides an incentive for builders to add much-needed supply.

 

Final Thoughts

Staying informed and prepared is crucial for those looking to buy or invest in 2025. As the market adjusts, opportunities will emerge for strategic buyers and sellers who understand the evolving landscape.