Innovation in real estate doesn’t happen in isolation. It’s born when bold ideas collide, when cutting-edge products are stress-tested, and when the brightest minds in the industry gather not just to network—but to disrupt.

That’s exactly what’s brewing at the upcoming Brick & Click: PropTech Convergence Summit, a powerful collaboration between BILD GTA and SaleFish, happening April 9th at The Royalton in Woodbridge. But make no mistake—this isn’t your typical real estate trade show. It’s a deep dive into the future of homebuilding and home buying, one rapid-fire presentation and immersive demo at a time.

 

Rethinking the Entire Home-Buying Experience

The real estate industry is under pressure like never before:
📉 Affordability is down.
🏗️ Regulatory bottlenecks are stalling builds.
💰 Construction costs are ballooning.

And the old ways of doing business aren’t enough to fix it. What’s needed now are game-changing technologies and bold collaborations that can remove friction from the entire process—from zoning approvals and project marketing to sales transactions and buyer experience.

 

At Brick & Click, that’s the focus: not just showcasing tools, but rethinking the entire ecosystem.

 

Where the Innovators Meet

This summit isn’t for companies content to sit on the sidelines. It’s for those leading the charge. Look no further than the exhibitor lineup to get a sense of how forward-thinking this event will be:

• Pureblink, QOO Studios, ResVR, and Gryd will show how virtualization, 3D visualization, and immersive experiences can pre-sell entire communities before the first shovel hits the ground. From photorealistic renderings to interactive virtual tours, these platforms are redefining how buyers engage with spaces—long before they exist physically.

• BuilderLynx and Builder Software Tools are reimagining how builders manage operations, with digital solutions that streamline sales, customer care, and workflow.

• SaleFish takes centre stage with their real-time inventory management platform, giving builders and sales teams complete visibility over available units, pricing, and buyer information. Their solutions streamline the entire transaction process—from reservation to contract generation to digital signatures—eliminating manual paperwork, reducing errors, and accelerating deal flow.

• My Design Studio puts customization in the buyer’s hands, offering a platform that allows purchasers to select colour palettes, finishes, and upgrade options—all while visualizing their choices in real-time. It bridges the gap between design preferences and final product, ensuring buyers can create their dream home with confidence and clarity, while keeping agreements organized and seamless for builders.

• PropPay LX leads the way in payment innovations, digitizing and securing transaction processes.

• Zonda is your go-to for predictive analytics and insights to keep you ahead of shifting market dynamics.

• Suite Engine HomeBuilder offers seamless ERP solutions purpose-built for builders looking to integrate every moving part of their business.

 

For vendors, this is the room you want to be in. Not only is the exhibitor floor buzzing with GTA’s top builders and developers—your booth becomes a springboard for collaboration, deal-making, and shaping the next evolution of PropTech.

 

Conversations That Move the Needle

The day kicks off with a rapid-fire speaker series that promises to hit hard and fast—3-5 minutes per speaker, no fluff, just real insights.

Then comes the panel discussion—where theory meets action, and the audience gets the inside track on how leading companies are actually implementing these innovations. Expect perspectives from across the industry, including:

• Ben Myers, Bullpen Consulting – pulling the strings as moderator, bringing sharp analysis to every conversation.

• Nicole Lombardi, TFN Realty – offering the sales lens, specifically how tech tools can empower brokerages and agents.

• Leor Margulies, Robins Appleby LLP – giving the legal perspective, especially critical in the era of regulatory red tape and compliance risk.

• Martin Persaud, Branthaven, and Chris Wein, Equiton – speaking from the builder’s trenches, sharing how tech adoption impacts the frontlines of construction and development.

 

Why You Can’t Afford to Miss It

For PropTech vendors, it’s simple: If you want to be at the centre of the conversation driving the Canadian real estate market forward, you need to be exhibiting at Brick & Click. This is where deals get made, integrations get planned, and partnerships are forged.

For builders, developers, and sales agents, your $20 ticket buys you a front-row seat to a summit designed to give you an edge in today’s tight market. You’ll leave with real, practical ideas on how to sell more, build smarter, and stay ahead of the regulatory, economic, and technological shifts reshaping the industry.

 

Final Thought

The GTA housing crisis won’t be solved by sticking with what’s comfortable. It’ll be solved by those willing to embrace new ideas, new products, and new ways of collaborating.

Brick & Click is where that starts. Will you be in the room?

🔗 Reserve your spot, or secure your booth today: https://www.bildgta.ca/event/brickclick-the-proptech-convergence/

Homebuilders, developers, and sales teams know that selling new homes and condos isn’t just about properties—it’s about creating unforgettable experiences that inspire confidence and excitement in buyers. In today’s competitive market, virtual tours and online tools have emerged as game-changers, redefining how properties are marketed and sold. These innovative technologies don’t just make your job easier—they bring buyers closer to their dream homes with the click of a button. Let’s dive into the benefits of these tools and hear from industry leaders about why they are transforming real estate sales.

 

Immersive Virtual Tours: Selling Dreams, Not Just Homes

Gone are the days when buyers had to imagine what a property looked like from static images or floor plans. Virtual tours allow them to explore homes as if they were physically there, navigating every room and angle in high definition. Advanced 3D technology ensures photo-realistic accuracy, while intuitive navigation tools let buyers move effortlessly through a property.

These tools are designed to do more than showcase layouts; they evoke emotions and aspirations. Buyers can visualize how their furniture will fit, imagine hosting gatherings, or picture their families enjoying the space. By offering an interactive and engaging experience, virtual tours eliminate uncertainty and help buyers connect with a property on a deeper level.

High-quality virtual tours also extend the reach of marketing efforts. They can be integrated into websites, shared on social media, or embedded in online listings to attract buyers globally. This versatility not only saves time for both buyers and sales teams but also accelerates decision-making, turning interest into action.

These immersive tools don’t just show homes—they sell lifestyles, giving buyers the emotional connection they need to make confident decisions.

 

Multi-Medium Digital Resources: Content That Works Everywhere

Digital tools go beyond virtual tours to include interactive site maps, real-time inventory updates, and CRM integrations. But here’s where it gets even more exciting: today’s 3D content can be optimized for a variety of platforms, creating a unified marketing approach across mediums.

Whether it’s crafting video content for social media and TV, building interactive tools for apps and websites, or designing still renderings for print, the possibilities are endless. As Chloé Maalouf, Marketing Director at NEEZO Studios, explains, “We’ve worked with builders like Brookfield to ensure our solutions integrate effortlessly into their tech stack. Beyond that, we’ve focused on creating exciting content that works across various mediums, including video content for social media which have garnered NEEZO Studios over 25 million organic views and over 200,000 followers across our platforms. This strategy has helped us build strong partnerships with local and global brands like The Home Depot and Netflix, showcasing properties in many innovative ways.

 

 

Sales-Driven Integration with SaleFish API and DealStream

DealStream and the SaleFish API go beyond traditional marketing by turning your digital touchpoints into dynamic sales tools. Imagine buyers exploring your website, portal, or touchscreen display and seamlessly transitioning from browsing to buying. With these integrations, worksheets, and sales data flow directly into your 3D platforms, enabling real-time updates and instant transactions.

What makes this transformative? Buyers can customize their options, view updated pricing, and even finalize purchases—all within the same platform. These tools remove friction from the sales process, reducing the steps between interest and commitment. For builders and sales teams, this means fewer delays, more qualified leads, and a higher close rate. By providing a streamlined, user-friendly experience, you’re not just showcasing homes—you’re delivering a complete, end-to-end journey that converts interest into action.

 

Affordable Options: Big Results Without the Big Budget

The best part about these digital innovations? They’re accessible to builders of all sizes. For those looking to make an impact without overspending, affordable solutions like still renderings and 3D spins provide high-quality visuals without breaking the bank.

“Smaller builders no longer need to feel excluded from offering high-quality virtual tours and digital tools,” says Cynthia Tusa of LightCache. “Affordable options are widely available, allowing them to compete in a digital-first market without breaking the bank.”

Instead of rendering entire neighborhoods, focus on key interior and exterior spaces. 3D spins are an engaging alternative to video content, providing interactive elements at a fraction of the cost. These tools allow you to deliver captivating experiences while maximizing your marketing budget.

 

 

A Must-Have in Today’s Market

Virtual tours and digital tools are no longer optional—they’re essential for staying competitive. These solutions save time, increase buyer confidence, and shorten sales cycles. Plus, they open doors to a global audience, enabling international clients and investors to explore properties without setting foot on-site.

 

Closing the Deal with Technology

By embracing virtual tours and digital tools, builders and developers can turn their marketing strategies into immersive, interactive experiences that resonate with today’s tech-savvy buyers. From photo-realistic visuals to seamless sales integrations, these tools offer the transparency and convenience that modern buyers demand.

Ready to elevate your sales game? The future of real estate is here, and it’s digital. Start creating the ultimate buyer experience with virtual tours and online tools today.

 

The real estate market can have its ups and downs, and during slower periods, it’s tempting to pull back on investments in new tools and technology. However, this is precisely the time to look into innovations that can increase your leads and boost conversions. SaleFish understands the challenges agents face and is committed to delivering solutions that empower the entire real estate ecosystem—especially key players like you.

 

That’s why SaleFish continues to develop groundbreaking offerings like DealStream. Designed with agents in mind, this powerful plugin seamlessly integrates live inventory for pre-construction homes and condos directly into your website, making it a lead-capturing powerhouse while enhancing your ability to close deals efficiently.

 

Imagine this scenario: a first-time buyer is searching for their dream home but needs flexibility with the deposit structure as they continue saving. They visit your website, drawn in by the promise of accurate, up-to-date inventory for new homes and condos. Using the embedded DealStream plugin, they explore available options, find a property that meets their needs, and submit an inquiry to get more details.

 

As part of the submission process, they fill out their preferences—including the exact, real home or condo, as well as their budget—along with their contact information. Their request is sent directly to your DealStream Agent Dashboard, where you review it, confirm its authenticity, and ensure all details are properly filled out. Once verified by you, this request is seamlessly converted into a worksheet and sent directly to the builder’s sales team, saving time for everyone involved and creating a smoother transaction experience.

 

Flexible payment schedules and a wealth of incentives are also drawing in a growing number of first-time buyers, making now the perfect time to market pre-construction properties. Many builders are offering competitive deals to attract these buyers, making it easier for agents to match clients with the perfect homes while ensuring affordability and convenience. DealStream makes moments like this easy. By embedding the plugin into your website, you’re offering your clients:

 

Real-Time Inventory & Pricing:

The most up-to-date database of new homes, condos, and pre-construction projects in your area. Clients can trust that the information they see is accurate and actionable.

 

Centralized Information:

Forget juggling multiple presentation centers. With DealStream, all the data you need is in one place, accessible from any device.

 

24/7 Access:

Real estate never sleeps, and with DealStream, neither does your ability to submit offers. From anywhere, at any time, you can connect your new buyers directly to builders.

 

More Choices:

By going beyond MLS, DealStream opens up a world of options for your clients, helping you find the perfect fit for their needs.

 

For agents, DealStream doesn’t just enhance client interactions—it makes your work more efficient. Whether you’re reviewing client requests, verifying details, or submitting offers, DealStream streamlines the process, allowing you to focus on what you do best: closing deals.

 

When you provide buyers with the convenience of accessing live inventory through your website, you’re not just adding a tool—you’re creating a seamless journey that starts with interest and ends with a signed contract. Embedding DealStream turns your site into a dynamic, lead-generating machine that sets you apart from the competition.

 

Start selling smarter today by integrating DealStream into your real estate business. Give your clients the transparency, options, and efficiency they deserve—and watch your success grow.