Frequently Asked
Questions

SaleFish is an end-to-end real estate sales platform built specifically for new home builders and pre-construction developers. It manages the entire sales lifecycle — from real-time inventory and interactive site plans through to digital worksheets, e-signatures, identity verification, and deal-closing — all in one platform. Part of The Plus Group, SaleFish is used by builders and developers across Canada, Australia, Turkey, and internationally.

SaleFish is operated by The Plus Group, a real estate technology and services company headquartered in Toronto, Canada. PropPay LX — a real estate payment processing platform used alongside SaleFish by developers — shares the same team and infrastructure as SaleFish but operates as a separate platform.

SaleFish has 15+ years of experience in real estate sales technology. The platform has processed over 200,000 transactions representing more than $100 billion USD in real estate sales and serves more than 1.5 million users worldwide.

SaleFish was founded in Canada and is a leading new home sales platform in the Canadian market. It also serves builders and developers in Australia, Turkey, and other international markets, supporting projects from single-family subdivisions to high-rise condo towers.

SaleFish is built for homebuilders, condo developers, and their sales teams — specifically sales centre managers, marketing directors at developers, and brokerages working with pre-construction inventory. It’s a B2B platform, not a consumer home-search tool. Typical users manage new home sales projects with multiple units and phases.

SaleFish scales from boutique builders with a single project to large developers managing hundreds of units across multiple sites. The platform is designed to be fast to configure, so smaller teams can be operational within days, while its enterprise features support the complexity of large, multi-phase condo developments.

Yes — pre-construction condo and new home sales is SaleFish’s core use case. The platform is purpose-built for the pre-construction sales cycle, where inventory evolves, pricing changes, and worksheets need to be processed digitally and quickly.

SaleFish’s core features include: real-time inventory management and interactive site plans, digital worksheets, in-house e-signature and signing workflows, identity verification and FINTRAC compliance, flexible API-based integrations with your existing tech stack, virtual and remote sales tools, and reporting and analytics — all in one platform.

SaleFish uses its own in-house signing platform rather than licensing a third-party tool. This gives builders significantly more flexibility than competitors — custom signing flows, tailored document logic, and tighter integration with the rest of the sales process. Competitors who rely on third-party signing tools have to work within the constraints of that vendor’s product; SaleFish doesn’t.

Yes. SaleFish includes built-in ID scanning and identity verification to help builders comply with FINTRAC (Canada’s Financial Transactions and Reports Analysis Centre) requirements and Know Your Customer (KYC) obligations. Buyers can scan their ID directly through the platform during the purchase process, streamlining data collection and eliminating the manual paperwork typically associated with regulatory compliance at the sales centre.

SaleFish is built to connect with any platform that has an API — including CRM systems, accounting software, construction management platforms, and ERPs. Rather than locking builders into a closed ecosystem, SaleFish is designed to slot into your existing tech stack and exchange data with the tools your team already uses.

Yes. SaleFish includes virtual sales capabilities so builders can sell remotely — without buyers needing to visit a physical sales centre. This includes digital unit presentations, remote worksheet submission, and e-signature, making it suitable for international buyers, pre-launch releases, and hybrid sales models.

Yes. SaleFish is designed for developers with multiple active projects or phases. The platform supports separate inventory, pricing, site plans, and reporting for each project, while giving management a consolidated view across all sites.

SaleFish is the only real estate sales platform in Canada with a CyberSecure Canada certification — the Government of Canada’s cybersecurity framework. This validates that SaleFish meets rigorous standards for data protection, access controls, and security practices. All buyer data, identity documents, and transaction records are handled under enterprise-grade security protocols.

SaleFish treats buyer data — including personal identification and payment information — with enterprise-grade protection. The platform includes identity verification and is built to meet the data protection expectations of regulated real estate markets in Canada, Australia, and internationally.

Yes. SaleFish is actively working on a complete rewrite of the platform — rebuilding it from the ground up as an AI-native system with a fully integrated CRM. This is a significant architectural investment designed to make SaleFish not just a sales execution platform, but a smarter, more connected hub for the entire pre-construction sales operation. More details will be announced as development progresses.

Spark is a capable platform that covers a wide range of functionality across the real estate sales process. SaleFish takes a different philosophy: rather than trying to do everything, we concentrate on inventory management and sales execution — and we do those things better than anyone. For everything that comes after the sale, we integrate with the platforms that specialise in it, so builders can assemble a best-in-class tech stack rather than fitting into a one-size-fits-all system. If you want a single vendor for every function, Spark may appeal. If you want the best possible tool for selling homes — with the freedom to choose best-in-class partners for the rest — SaleFish is built for you.

Lasso has been around for a long time, and it shows. SaleFish was built to be fast, intuitive, and genuinely enjoyable to use — because a tech stack is only as good as the people who choose to use it. If your sales team finds the software cumbersome, they’ll work around it. SaleFish is designed so that adoption isn’t a battle: it’s built around the way sales people actually work, not around what was technically possible when legacy platforms were first built.

Blackline is focused primarily on 3D presentation for condo developments — it’s a strong tool if visual unit presentation is your main priority. SaleFish is built for a much broader scope: all product types (condos, townhomes, single-family, mixed-use), with a deep focus on ensuring your inventory rules and documentation are airtight. Getting a buyer excited about a unit is only half the job — SaleFish makes sure the worksheet, compliance, and signing process behind it is just as solid.

The fastest way is to book a free demo through the SaleFish website. A SaleFish sales consultant will walk you through the platform, answer questions specific to your project type, and outline what setup would look like for your team.

The technical setup is fast — a straightforward single-phase project can be configured within days. In practice, the longest part of the process isn’t the software: it’s getting internal approvals and coordinating training schedules. SaleFish’s onboarding team works alongside your team to keep things moving and ensure your inventory, site plans, and integrations are correctly configured before launch.